Homeless Signs In Toronto - Mark Daye

Statement
The goal was to affect an urban population on an intimate level using graphic design.
    Official Toronto city signs were deconstructed, then re-encoded with a subversive message that spoke about a less discussed and largely ignored urbal population, the homeless. The intent was to catch people off-guard by making the invisible visible through a respected and authorized medium. Official signs carry with them an authoritative voice put in place to inform behaviour. The question was, what if the authoritative voice spoke of a humanitarian issue? On how many levels can these
signs be read?
extras: View the project's process. Watch the video production. View more pictures